My favorite breastfeeding ad.

This is my current favorite breastfeeding ad.  It's from Scotland, where breastfeeding rates were among the lowest in Western Europe until the early 1990's.  In 1990 only 50% of mothers initiated breastfeeding.  But thanks to a multidisciplinary effort which has included the establishment of many Baby Friendly hospitals, ads such as this one, and community breastfeeding support resources, Scotland now has the fastest growing breastfeeding rate in the U.K.

I think this ad is quite effective.  It clearly sends a message that nursing in public is not a big deal.  No one seems to notice or care that the mother is feeding her baby.  It even gives you the impression the camera is having trouble finding the mother.  It conveys a strong message about the importance of breastfeeding to the health of mothers and children.  And it draws you in in a subtle but strong way.

Want to get email updates from the Motherwear Blog?  Subscribe here.  Want an RSS feed?  Click here.