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July 21, 2008

More breastfeeding ad campaigns.

Tvad2A while back I posted about my favorite breastfeeding ad campaign, but I recently learned of two more that I think are great.

Tvad1_2 First, check out these great public service announcements from the Virginia Department of Health.  You'll need Quicktime or something like it to view them.

The first, called "Weight Loss," looks just like a Jenny Craig commercial at first, complete with giant pants.  I'm sure that this will ring true for some of you, and not for others. 

Tvad3_2The second is my favorite.  It's called "Grandmother" and shows a grandmother talking about her daughter's commitment to breastfeeding.

Tvad4One called "No Fever" emphasizes health benefits (to my mind, there are far more compelling ones to highlight, but that's okay) and the effect of overall health on school attendance.

Another, called "Free" highlights the financial cost of not breastfeeding.  Considering the current state of our economy, this is probably an even more compelling argument these days.

Poster1_25719sPoster2_25718sPoster3_25720sThe final three pictures are the winners of a British contest held at an art school, sponsored by the charity Best Beginnings, a British charity devoted to break down inequalities in child health.  I think they're clever, eye-catching, and use humor really effectively.  You can see the video the students watched before designing their ads here.

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