I like this ad from the Australian Children, Youth, and Women's Health Service. It focuses on the tough part of breastfeeding promotion - duration.
I don't know much about breastfeeding rates in Australia, but here in the U.S., the initiation rate (starting to breastfeed in the hospital) has hovered around 70% for some time. But that rate declines precipitously once mothers are home, for many reasons - breastfeeding problems, return to work, etc. This is problem because many of the health benefits of breastfeeding are linked to the length of breastfeeding.
Of course, you know that it's not enough to simply encourage mothers to "breastfeed for longer." Most women say that they stopped breastfeeding before they wanted to. What's needed to keep breastfeeding going is a whole lot of free, accessible, and skilled breastfeeding help, family friendly policies such as paid maternity leave, and a culture which treats breastfeeding as normal behavior. I'm sure I'm leaving something out here; feel free to add to my list.
My favorite is still this Scottish ad, but I like this one for its simple and important message: breastfeed for longer.
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