The Marin Breastfeeding Coalition (CA) has launched a campaign to make nursing in public more accepted by placing life-sized cardboard cut outs of nursing mothers in public places.
The life like cutouts of the“women and their babies will make their debut this week at The Village shopping center in Corte Madera, near a children’s play area.
The campaign is being launched by the Marin Breastfeeding Coalition, a local advocacy group working to increase breastfeeding awareness and support.
During a recent test run in San Rafael, the cutouts drew dozens of gawking eyes and confused second looks. Each cut-out figure is holding a card which reads, “When breastfeeding is accepted, it won’t be noticed.”
The Marin Breastfeeding Coalition said it would love for everyone to notice the campaign and to question why they were even paying so much attention to a breastfeeding mother in the first place.
The group wants the public to know that breastfeeding in public is perfectly acceptable and that it is actually protected by law.
I think that this campaign is so clever, and I love its use of humor!
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