I'm very excited that this ad, created by the Best for Babes Foundation, will appear in Fit Pregnancy magazine in their June/July issue. It's one in a clever and attractive series - doesn't the style remind you of Sex and the City? Best for Babes expects these ads to appear on billboards and buses in the near future.
The text at the bottom reads:
Breastfeeding boosts your bank account and your baby's immune system, saving you on hospital bills, doctors' visits, medicine, and missed days of work. It could also save billions on health care costs. Are your hospital, physician, employer, and insurer doing their part to help you succeed? Let us help you find out at bestforbabes.org.
From Best for Babes' press release:
On May 25th, the Best for Babes Foundation will launch a clever and provocative new ad campaign designed to change the public perception of breastfeeding and expose the "booby traps" - the myriad cultural and institutional barriers that keep moms from succeeding. ...The campaign has been endorsed by Dr. Joan Meek, Chair of the United States Breastfeeding Committee and celebrities Gabrielle Reece and Marilu Henner.
Best for Babes co-founder, Bettina Forbes, says:
"All women should be allowed to make and carry out the best decision for themselves and their families without being sabotaged. When we remove the barriers, more moms will be able to reap the lifetime benefits of what can be a uniquely empowering and rewarding experience."