"The Breast Milk Formula?"

Speaking of deceptive marketing:

Reader Anna emailed me to point out that the formula company Enfamil is marketing one of their formulas as "The Breast Milk Formula" in the title of their one of their webpages.

This is the most blatant form of unethical marketing I've ever seen from a formula company, and unfortunately there are many examples to chose from.  And of course it's a clear violation of the International Code of Marketing of Breast Milk Substitutes.

It's this kind of advertising which leads to a near doubling in the number of people who say that formula is as good as breastmilk.

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